9 Most Common Social Media Marketing Mistakes

If you believe that opening a social media account or posting status updates, is enough for your marketing strategy – you are wrong. You can use all the benefits of social media and increase your ROI by avoiding these most common mistakes.

1. There is no strategy. Simply setting up status on social media, without strategy and goals, will not make any progress. You need good strategy for your social media.

2. Quantity over quality. It is wonderful to have thousands of fans, but are they all interested in your products or services. Identify people so-called brand ambassadors who will share your posts with their friends.

3. Irregular status update. You should regularly update your status with something interesting and engaging for your fans.

4. Posting too many updates. Please, don´t post too many updates because you will lose your fans. You can post content from other sources, ask questions to encourage communication with fans…

5. Followers do not become customers. Only a few people who see the add, immediately take the next step and buy. This is another reason why you need create interesting and engaging content for your fans.

6. Having accounts on all social media channels. It makes no sense to have accounts on all social media channels, because you can´t be active on each. Therefore, focus only on a few of them.

7. All posts published manually. There are many different tools that enable you to schedule post and engage with users on several social media channels at the same time.

8. The same message on all social media channels. Fans can follow you on several social media channels and they can receive duplicate content. That is why you can´t upload the same message on all social media channels.

9. Without personality and values. Across social media you deliver your values and personality and build trust. Do you publish unique and distinctive content according to your values and personality or you risk confusing your fans?

The popularity of social media is growing, your goal is attract your target audience with interesting and engaging content to increase sales, right?

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